U-Matic

The U-matic, the world's first videocassette format, in 1971, but the standard was unpopular for domestic use due to the high price. The company subsequently launched the Betamax format in 1975. Sony was involved in the videotape format war of the early 1980s, when they were marketing the Betamax system for video cassette recorders against the VHS format developed by JVC. In the end, VHS gained critical mass in the marketbase and became the worldwide standard for consumer VCRs.